The project aims to increase income of smallholders, micro-farmers & micro-producers in Moldova, Georgia and Ukraine through comprehensive technical, organizational and promotional assistance and support to processing, promotion and sales of local products under the short food supply chain formula, in line with the provisions of AAs, EU acquis and V4 best practices in the field. In parallel, the project is designed to contribute to boosting genuine grass-root rural culinary tourism and scaling up bottom-up, AA-driven Geographic Indications schemes in Georgia, Moldova and Ukraine.
As part of the undertaking, a number of activities are envisaged. First of all, workshops on regional products with GI labels and V4 experiences (simplified food safety rules, short supply chains, promotion and added value of local products and GIs) will be carried out in Georgia (Gremi). The event will be accompanied by the founding meeting of a producer group established to register tklapi, a regional oval puréed fruit (incl. hawthorn, berberis, blackthorn, wild plum) roll-up leather. Subsequently, in Moldova (Palanca) an association meeting of producers manufacturing registered local products (rose petal jam, fruit distillate) will be held, together with workshops on V4 experiences in regional GI products and simplification in at-farms production and direct sales. Finally, a series of workshops on culinary heritage and rural tourism in the context of V4 experiences will be conducted in Ukraine (Nova Kakhovka). It will be followed by a preliminary analysis of the registration potential of the chosen local products from the Kherson region (cold-pressed sunflower and hazelnut oil as well as oil made of other oleaginous plants). Moreover, a closer cooperation for the sake of sustainable tourist product creation will be fostered by setting up an organisation (of representatives of Ukrainian NGO, LA and entrepreneurs/producers) focused on the promotion of GI, culinary and rural tourism as well as shortening of the supply chain between the producer and the consumer. All the events will be disseminated through local media (press conferences hosted in each country). On top of that, regional products, direct sale, production at agricultural farms and building local tourist product (rural and culinary tourism) will be promoted at the PR events organised in Georgia, Ukraine and Moldova in the next months. Besides, the project design provides for the publication of two handbooks: instructions and rules on using the community kitchens in MD and Ge as model solutions for cross-sectoral cooperation for micro producers and farmers in legal sales to the final consumer; and the analysis of barriers in short food chain, direct sales, GI: a road-map of removing barriers + lobbying and technical assistance plan for GE, MD and UA.
The project lasts from 1 March 2017 till 28 February 2018. It is financed by the International Visegrad Fund.